Act-on
Marketing automation for the full customer lifecycle
What founders should know about Act-on
Act-On is a lifecycle marketing automation platform that orchestrates personalized customer engagement across email, SMS, social, web, and direct mail with AI-powered insights to drive revenue growth.
Best for
Marketing automation for the full customer lifecycle
Probably not for
Teams that need requirements this record cannot verify yet.
About Act-on
Act-On is a lifecycle marketing automation platform that orchestrates personalized customer engagement across email, SMS, social, web, and direct mail with AI-powered insights to drive revenue growth.
Common use cases
- lead generation and scoring
- customer journey orchestration
- multi-channel campaign automation
- sales-marketing alignment
- customer retention
Integrations
Salesforce, Microsoft Dynamics, SugarCRM, NetSuite, Zendesk, Zapier, Integrately.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | contact | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider Act-on?
Marketing automation for the full customer lifecycle
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.