App Analytics by Apple
Understand how people discover and use your app
What founders should know about App Analytics by Apple
App Analytics in App Store Connect is Apple's built-in analytics for developers, measuring downloads, conversion, engagement, retention, and monetization for apps on the App Store. It is included free with the Apple Developer Program.
Best for
Understand how people discover and use your app
Probably not for
Teams that need requirements this record cannot verify yet.
About App Analytics by Apple
App Analytics in App Store Connect is Apple's built-in analytics for developers, measuring downloads, conversion, engagement, retention, and monetization for apps on the App Store. It is included free with the Apple Developer Program.
Common use cases
- measuring app downloads
- tracking user acquisition
- analyzing retention
- monitoring in-app purchases
- product page optimization
Integrations
App Store Connect, TestFlight, In-App Events, Custom Product Pages.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | free | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider App Analytics by Apple?
Understand how people discover and use your app
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.