Context by Sweetlabs
Enhanced Google Analytics annotations
What founders should know about Context by Sweetlabs
Context by Sweetlabs is a browser extension that automates adding annotations to Google Analytics reports, including Google algorithm updates and global holidays. Advanced features add a Context API, Google Tag Manager connection, and six years of algorithm update history.
Best for
Enhanced Google Analytics annotations
Probably not for
Teams that need requirements this record cannot verify yet.
About Context by Sweetlabs
Context by Sweetlabs is a browser extension that automates adding annotations to Google Analytics reports, including Google algorithm updates and global holidays. Advanced features add a Context API, Google Tag Manager connection, and six years of algorithm update history.
Common use cases
- annotate Google Analytics reports
- track Google algorithm updates
- flag holiday seasonality in data
- post annotations via API
Integrations
Google Analytics, Google Tag Manager.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | freemium | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider Context by Sweetlabs?
Enhanced Google Analytics annotations
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.