Hotjar
See how your visitors really use your site
What founders should know about Hotjar
Hotjar is a product experience and behavior analytics tool offering heatmaps, session recordings, funnels, surveys, and feedback to understand how users interact with websites and apps. Now part of Contentsquare.
Best for
See how your visitors really use your site
Probably not for
Teams that need requirements this record cannot verify yet.
About Hotjar
Hotjar is a product experience and behavior analytics tool offering heatmaps, session recordings, funnels, surveys, and feedback to understand how users interact with websites and apps. Now part of Contentsquare.
Common use cases
- heatmaps
- session replay
- funnel analysis
- user surveys and feedback
Integrations
Google Analytics, HubSpot, Jira, Mixpanel, Optimizely, Unbounce.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | freemium | StartupToolbox | medium |
| Starting price | USD 32 | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider Hotjar?
See how your visitors really use your site
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.