Localytics
Mobile app analytics and marketing platform
What founders should know about Localytics
Localytics (now part of Upland) is a mobile app analytics and marketing platform that tracks user behavior, funnels, and lifetime value while powering personalized push notifications and in-app campaigns. It helps marketers drive engagement, loyalty, and conversion across mobile apps.
Best for
Mobile app analytics and marketing platform
Probably not for
Teams that need requirements this record cannot verify yet.
About Localytics
Localytics (now part of Upland) is a mobile app analytics and marketing platform that tracks user behavior, funnels, and lifetime value while powering personalized push notifications and in-app campaigns. It helps marketers drive engagement, loyalty, and conversion across mobile apps.
Common use cases
- mobile app analytics
- push notifications
- in-app messaging
- user segmentation
- marketing campaigns
Integrations
AppsFlyer, Branch, Marketo, Optimizely, Appcues, Lytics.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | contact | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider Localytics?
Mobile app analytics and marketing platform
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.