Matomo
Privacy-first analytics you can trust
What founders should know about Matomo
Open-source, privacy-focused web analytics platform offering GDPR-compliant visitor tracking, heatmaps, session recordings, and funnel analysis with full data ownership. Formerly Piwik.
Best for
Privacy-first analytics you can trust
Probably not for
Teams that need requirements this record cannot verify yet.
About Matomo
Open-source, privacy-focused web analytics platform offering GDPR-compliant visitor tracking, heatmaps, session recordings, and funnel analysis with full data ownership. Formerly Piwik.
Common use cases
- web analytics
- GDPR-compliant tracking
- heatmaps
- session recordings
- marketing attribution
Integrations
WordPress, Google Tag Manager, BigQuery.
Decision criteria
- Team fit and workflow maturity
- Pricing model and free-tier constraints
- Deployment, API, and integration requirements
Verified facts and evidence
| Claim | Value | Source | Confidence |
|---|---|---|---|
| Verification date | 2026-06-30 | StartupToolbox | high |
| Pricing model | open_source | StartupToolbox | medium |
Methodology and freshness
A founder should be able to bookmark this page, compare the record with related options, and act without reopening scattered source tabs.
Use this record to narrow fit, pricing, and integration risk before starting trials.
Last reviewed: Jun 30, 2026
Who should consider Matomo?
Privacy-first analytics you can trust
How current is this tool record?
Startup Atlas last checked this record on 2026-06-30.