Tools for building ambitious startups

Google Search Console is a free tool that helps site owners monitor search performance, fix indexing issues, and improve their site's visibility in Google Search results.

Alternative toBWBing Webmaster Tools|Ahrefs|Semrush

Grammarly is an AI-powered writing assistant offering grammar checking, tone suggestions, rewrites, and plagiarism detection across apps, browsers, and devices.

GraphicSprings is an AI-powered logo and brand asset creator that generates custom logos, business cards, and social media graphics with no design experience required.

Alternative toLooka|HHatchful|Canva

GTmetrix analyzes website loading speed and performance, providing diagnostic reports, waterfall charts, and ongoing monitoring from over 30 global test locations.

Gumroad is a platform that lets creators sell digital products such as courses, art, software, and subscriptions, handling payments, taxes, and storefronts.

Alternative toLSLemon Squeezy|PPayhip|Sellfy

Guru structures, governs, and improves company knowledge so people and AI tools get trusted answers, with AI-powered search, knowledge agents, and a centralized wiki.

Alternative toNotion|CConfluence|SSlab

Gusto is an online platform for running payroll, managing benefits, and handling HR tasks like onboarding, time tracking, and tax filing for small and growing businesses.

Haiku Deck is web and iOS presentation software that helps users create visually polished slideshows quickly, with access to millions of Creative Commons images.

Alternative toPPowerPoint|Canva|PPrezi

Google Chat (the successor to Google Hangouts) is Google's team messaging tool for direct messages, spaces, and threaded conversations, integrated with Gmail, Drive, Meet, and Calendar.

Alternative toSlack|MTMicrosoft Teams|MMattermost

Happy Tools by Automattic is a productivity suite for distributed teams, centered on Happy Schedule, a calendar-based time and workforce management app for flexible, timezone-spanning schedules.

Harvest is a time tracking and invoicing platform that helps teams log billable hours, manage projects and budgets, and generate client invoices from tracked time.

Alternative toTTToggl Track|Clockify|FreshBooks

Hatchful is Shopify's free online logo maker that generates customizable, professional logos and brand assets tailored to your industry, with downloads for web, print, and social media.

Alternative toLooka|Canva|GGraphicSprings

Heap is a digital insights and product analytics platform that automatically captures every user interaction, offering journey mapping, session replay, heatmaps, and AI-powered analysis.

Alternative toAmplitude|Mixpanel|PPendo

Dropbox Sign (formerly HelloSign) is a cloud eSignature platform for preparing, sending, signing, and tracking legally binding electronic signatures, with templates and an API.

Alternative toDocuSign|PPandaDoc|SSignNow

Help Scout is a customer support platform that centralizes email, chat, and social conversations in a shared inbox, with a knowledge base, AI assistance, and an embeddable widget.

Alternative toZendesk|Intercom|Freshdesk

HelpCrunch is a multichannel customer communication platform combining live chat, chatbots, email marketing, a shared inbox, knowledge base, and popups for support and engagement.

Alternative toIntercom|Zendesk|HubSpot

Helpshift is an AI-native customer support and player engagement platform combining AI, automation, and human experts for in-app support, trust and safety, and community management, popular with gaming and mobile apps.

Alternative toFreshdesk|Help Scout|ZDZoho Desk

Hemingway Editor highlights complex sentences, passive voice, adverbs, and readability issues to make writing clearer. A free web editor, a one-time desktop app, and an AI-powered Plus subscription are available.

Alternative toGrammarly|PProWritingAid

Heroku is a fully managed platform-as-a-service (PaaS) for deploying, running, and scaling applications across many languages, with managed Postgres, key-value stores, add-ons, and Salesforce integration.

Hitask is a project and task manager focused on team collaboration, with shared task lists, projects, calendars, file storage, time tracking, and reminders.

Alternative toAsana|TTrello|TTodoist

Hive is a project management and team collaboration platform that centralizes tasks, workflows, approvals, and time management, with AI assistance and integrations across business tools.

Alternative toAsana|Wrike|MMonday.com

Hiver turns Gmail and Outlook into an omnichannel help desk with shared inboxes, live chat, WhatsApp, voice, a knowledge base, and AI for composing, summarizing, and routing customer conversations.

Alternative toFFront|Help Scout|Gmelius

Hooked by Nir Eyal is a book that lays out the Hook Model, a four-step framework (trigger, action, variable reward, investment) for building products that form user habits and drive engagement.

Hootsuite is an all-in-one social media management platform for scheduling and publishing content, social listening, customer engagement, and analytics across multiple networks from one dashboard.

Alternative toSSSprout Social|Buffer|Later