Books

Hooked by Nir Eyal is a book that lays out the Hook Model, a four-step framework (trigger, action, variable reward, investment) for building products that form user habits and drive engagement.

The Lean Startup by Eric Ries is a bestselling book that teaches entrepreneurs how to build successful businesses through iterative development, validated learning, and minimum viable products. It covers rapid experimentation, pivoting, and metrics-driven decision making.

A book by Steve Blank that lays out the Customer Development methodology for building startups through customer discovery and validation. It is a foundational text behind the Lean Startup movement.

A book by Rob Fitzpatrick that teaches founders how to run customer conversations that surface honest, useful feedback even when people are inclined to be polite. It is a practical guide to validating a business idea.

Zero to One is a book by Peter Thiel and Blake Masters on startups and innovation, arguing that creating something genuinely new (going from zero to one) beats copying what already works, and covering monopolies, contrarian thinking, and building durable companies.