Growth and marketing automation

Act-On is a lifecycle marketing automation platform that orchestrates personalized customer engagement across email, SMS, social, web, and direct mail with AI-powered insights to drive revenue growth.

Alternative toHubSpot|MMarketo|PPardot

AdRoll is a multichannel advertising and account-based marketing platform for running full-funnel campaigns across channels to build brand awareness, drive conversions, and generate B2B pipeline, including ad retargeting on mobile and web.

Ortto (formerly Autopilot) is a unified platform combining a customer data platform, marketing automation, and analytics to build omnichannel journeys across email, SMS, push, in-app messages, and live chat.

Alternative toHubSpot|ActiveCampaign|CCustomer.io

Customer.io is a customer engagement platform that unifies first-party data, messaging, and AI to automate personalized lifecycle campaigns across email, push, SMS, in-app, and other channels.

Alternative toHubSpot|BBraze|IIterable

LeadSquared is an AI-powered CRM and marketing automation platform for sales, marketing, service, and field teams. It unifies the customer journey with lead capture, routing, omnichannel engagement, and field sales management across industries like finance, healthcare, and education.

Alternative toSalesforce|HubSpot|FFreshworks

Free, open-source marketing automation platform for email campaigns, drip sequences, lead scoring, contact segmentation, landing pages, and multi-channel campaigns. Built on PHP/Symfony.

Alternative toHubSpot|ActiveCampaign|BBrevo

Ontraport combines CRM, email and SMS marketing, automation, landing pages, forms, and payment processing in a single platform. It is built for small businesses that want sales and marketing tools without stitching together multiple suites.

Alternative toCCConstant Contact|EEngageBay|ActiveCampaign

Pardot, now Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation platform for lead generation, nurturing, and sales-marketing alignment. It includes email marketing, lead scoring, landing pages, forms, Engagement Studio automation, and deep Salesforce CRM integration.

Alternative toHubSpot|MMarketo|ActiveCampaign

Salesloft is a revenue orchestration platform that combines multi-channel sales cadences, conversation intelligence, deal management, and AI-driven workflow prioritization. It helps sales teams run personalized outreach and manage the full sales cycle.

Alternative toOutreach|AApollo.io|RReply.io

A multi-channel marketing automation platform for sending personalized email, SMS, and push notifications with a visual journey builder, A/B testing, and user segmentation.