User Analytics and Reporting

Adjust is a mobile measurement partner (MMP) used by hundreds of thousands of apps for attribution, post-install analytics, deep linking, fraud prevention, and AI-driven campaign optimization.

Amplitude is a product and web analytics platform that combines behavioral data analysis with AI to help teams understand user journeys, run experiments, and optimize digital products. It includes product analytics, session replay, experimentation, and data governance.

Alternative toMixpanel|GAGoogle Analytics|Heap

App Analytics in App Store Connect is Apple's built-in analytics for developers, measuring downloads, conversion, engagement, retention, and monetization for apps on the App Store. It is included free with the Apple Developer Program.

Alternative toFAFirebase Analytics|Mixpanel|Amplitude

Mobile market intelligence platform formerly known as App Annie, rebranded to data.ai and now part of Sensor Tower. It tracks app downloads, revenue estimates, rankings, usage, and competitor performance across the App Store and Google Play.

All-in-one platform for app analytics, competitive intelligence, App Store Optimization, and market research. It tracks downloads, revenue, ratings, reviews, and SDK adoption across the App Store and Google Play.

Applause is a fully managed crowdtesting and digital quality platform that uses a global community of 300,000+ real testers, AI, and automation to test websites, mobile apps, and IoT products across real device and OS combinations. It covers functional QA, usability, accessibility, payments, and localization testing for enterprise teams.

AI-driven platform for mobile app user acquisition and monetization, offering programmatic advertising, app discovery, game ROAS optimization, and rewarded playtime campaigns.

Apptopia provides mobile app performance and consumer engagement data across thousands of public companies, helping investors and brands track trends and benchmark competitors.

Alternative toSTSensor Tower|Ddata.ai|Similarweb

Clari is an end-to-end revenue platform with AI agents that monitor deals across all sales stages and motions. It provides pipeline visibility, forecasting, sales engagement, and customer retention for revenue teams.

Alternative toGong|Salesloft|Outreach

Context by Sweetlabs is a browser extension that automates adding annotations to Google Analytics reports, including Google algorithm updates and global holidays. Advanced features add a Context API, Google Tag Manager connection, and six years of algorithm update history.

Countly is a privacy-focused digital and product analytics platform that captures user behavior across mobile, web, and desktop apps, with engagement tools like push notifications, A/B testing, and surveys. It can be deployed in the cloud or self-hosted for full data ownership.

Alternative toAmplitude|GAGoogle Analytics|Heap

Cyfe is an all-in-one business dashboard tool that pulls data from 100+ sources to monitor and visualize marketing, sales, social media, analytics, and support metrics in real time on a single screen.

App analytics and crash reporting (formerly Fabric, now part of Google Firebase). Provides real-time crash reporting, analytics, performance monitoring, and engagement insights for mobile and web apps, alongside Firebase backend, auth, and hosting services.

Alternative toCCrashlytics|Sentry|Amplitude

Flurry is a free mobile app analytics platform for tracking user behavior, engagement, retention, and custom events across iOS and Android. Note: Yahoo sunsetted the Flurry Analytics SDK and dashboard in March 2024.

Alternative toFAFirebase Analytics|Mixpanel|Amplitude

Fullstory is a behavioral analytics platform that captures real user interactions through session replay, product analytics, and heatmaps to help teams understand and improve digital experiences.

Alternative toHotjar|Heap|Mixpanel

Google Analytics (GA4) collects data about website and app visitors and their interactions, offering event-based tracking, real-time reporting, and audience analysis.

Alternative toPPlausible|Matomo|Mixpanel

Heap is a digital insights and product analytics platform that automatically captures every user interaction, offering journey mapping, session replay, heatmaps, and AI-powered analysis.

Alternative toAmplitude|Mixpanel|PPendo

Hotjar is a product experience and behavior analytics tool offering heatmaps, session recordings, funnels, surveys, and feedback to understand how users interact with websites and apps. Now part of Contentsquare.

Alternative toCECrazy Egg|FullStory|MCMicrosoft Clarity

Inapptics was a mobile app analytics platform that helped developers visually analyze user behavior and app performance. The service was shut down as of June 2019.

Inspectlet records user sessions and uses AI to surface issues like rage clicks, errors, and drop-offs. It offers session replay, heatmaps, form analytics, A/B testing, feedback surveys, and error logging.

Alternative toHotjar|FullStory|CECrazy Egg

Keen is a fully managed event streaming and analytics platform that lets developers collect real-time event data, run analytics queries, and embed customer-facing dashboards via API, without building their own data infrastructure.

Alternative toMixpanel|Amplitude|Segment

Kissmetrics is a customer analytics and engagement automation platform that tracks individual user behavior across websites and apps. It offers funnel and cohort reports, behavioral segmentation, and automated email campaigns to grow revenue.

Alternative toMixpanel|Amplitude|GAGoogle Analytics

Kochava is a mobile measurement and attribution platform that tracks marketing performance across channels with multi-touch attribution, event and click tracking, fraud detection, and audience analytics. It connects to thousands of ad networks and media partners to measure app installs and campaign ROI.

Alternative toAAppsFlyer|Adjust|SSingular

Localytics (now part of Upland) is a mobile app analytics and marketing platform that tracks user behavior, funnels, and lifetime value while powering personalized push notifications and in-app campaigns. It helps marketers drive engagement, loyalty, and conversion across mobile apps.

Alternative toMixpanel|Amplitude|FAFirebase Analytics